Custom apparel market to grow by $2.45b by 2029

It is driven by rising internet and smartphone usage.

The global custom apparel market is expected to grow by $2.45b from 2025 to 2029, driven by a CAGR of 8.4%, according to Technavio.

Growth is fuelled by rising internet and smartphone usage, as well as the DIY culture and maker movement.

However, counterfeit products pose a significant challenge, especially in APAC regions like China, where the sale of fake custom apparel is rampant. This undermines the market for authentic branded apparel, with counterfeit items often sold at lower prices.

Key trends in the market include embroidery, screen printing, sublimation, and heat transfer techniques. Personalised designs, such as graphic t-shirts and logos, remain in high demand, supported by advances in digital printing and direct-to-garment technology.

The report also showed that sustainability is a growing focus, with eco-friendly fabrics like organic cotton and lyocell gaining traction. Customised apparel is increasingly used as a branding tool across sectors like hospitality, logistics, and fashion. Additionally, the DIY culture is also influencing the market, with a rise in demand for tools like sewing machines and screen-printing kits.