Saigon Co.op triumphs at Retail Asia Awards 2026 driven by strong internal capabilities in domestic retail

The double award is attributed to its sustained market leadership and multi-tiered private label development strategy.

Saigon Co.op was honoured in two prestigious categories at the Retail Asia Awards 2026: Domestic Retailer of the Year - Vietnam and Private Label of the Year - Vietnam. This double win affirms Saigon Co.op's 37-year developmental journey as a prominent icon of the Vietnamese retail industry.

Saigon Co.op operates a diverse retail ecosystem, currently serving over one million customers daily across more than 800 points of sale nationwide. This network encompasses various models, including Co.opmart supermarkets, Co.opXtra hypermarkets, Co.opFood convenience stores, Sense City and Sense Market shopping malls, Co.op Online, Co.opSmile, Cheers convenience stores, Co.op stores, the luxury Chairman Suite hotel, SCID, and modern distribution centres.

Originating from a purchasing cooperative facing numerous challenges in 1989, Saigon Co.op initially selected import-export as its first development sector. This laid the foundation to realise the aspiration of building a modern retail industry in Vietnam, marked by the launch of the Co.opmart supermarket in 1996. Blending modern civilisation with a simple, approachable identity, Co.opmart quickly earned the trust and affection of the Vietnamese people. Since then, Saigon Co.op has remained steadfast in its philosophy of serving Vietnamese consumers through a "localisation and popularisation" strategy, prioritising the distribution of high-quality Vietnamese goods, which account for over 90% of the product structure across its entire distribution network. This commitment has enabled the enterprise to maintain a solid domestic market share amidst economic fluctuations and shifting consumer demands.

Regarding Saigon Co.op's Private Label sector, launched in 2003, it features over 2,500 Stock Keeping Units (SKUs) developed in collaboration with more than 100 domestic manufacturers. This is not merely a business strategy but also a demonstration of Saigon Co.op's long-term commitment to elevating the quality of Vietnamese goods and supporting the domestic manufacturing industry. The private label portfolio is diversely developed across multiple consumer segments: Co.op Happy offers essential goods at reasonable prices for every Vietnamese family; Co.op Select focuses on consistent quality to meet daily consumption needs; and Co.op Finest targets the premium segment with meticulously crafted products to serve modern and sophisticated consumer trends.

Many of Saigon Co.op's private label products meet international standards such as GlobalG.A.P. and organic certifications. Through partnerships with domestic enterprises, Saigon Co.op contributes to enhancing domestic production capacity and assists suppliers in meeting the stringent requirements of modern supply chains. These products are currently distributed widely across the entire Saigon Co.op system, ensuring easy access for its four million loyalty members.

The Retail Asia Awards celebrate outstanding achievements, innovation, and exceptional leadership within the Asia-Pacific retail industry. The awards are regarded as a benchmark of success, honoring enterprises and individuals who make significant contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].