LUXASIA earns three wins for Malaysia, Vietnam, and Indonesia at the Retail Asia Awards 2026

The company accelerates growth in Malaysia, Vietnam, and Indonesia, cementing its APAC luxury beauty retail leadership.

LUXASIA continues to drive luxury beauty retail with agility and excellence, navigating adeptly despite macroeconomic challenges.

LUXASIA, the leading omnichannel brand-builder across 15 markets in Asia Pacific, has been recognised as the Luxury Beauty Retailer of the Year in Malaysia, Vietnam and Indonesia at the Retail Asia Awards 2026. The company remains steadfast and committed to delivering excellence to its consumers across Asia Pacific in the face of volatility and challenging macroeconomic tensions. It continues to shape the face of luxury beauty retail across the different categories of skincare, makeup, fragrance, haircare and its latest addition, lifestyle.

Making indelible marks on the luxury beauty retail scene in Malaysia

LUXASIA continues to expand its luxury retail footprint in Malaysia with new brands and beloved names across key retail destinations by launching standalone boutiques for DOLCE&GABBANA Beauty, as well as for niche fragrance brands like BYREDO and Kilian Paris. In a market where free-standing stores are the channel format that grows the fastest, the company also launched a new Parfums & Beaute retail concept that focuses on designer fragrances and suitable beauty brands. Adapting swiftly to harness local market opportunities, LUXASIA launched Parfums & Beaute to better reach local consumers at scale, according to how they like to shop. Currently, the retail concept has expanded to three doors at KL East Mall, PB Imago, and PB Vivacity Kuching, with plans for more doors in 2026 and beyond. Furthermore, the company continues to excite local consumers with new brands such as Solférino Paris to Malaysia through a pop-up at The Exchange TRX. All in all, the company’s Direct-to-Consumer business recorded solid double-digit growth, outpacing the market twice.

Delivering first-in-market formats, while expanding existing retail footprint in Vietnam

In Vietnam, LUXASIA spearheaded Puig’s first multi-brand retail concept in Southeast Asia at Crescent Mall, Ho Chi Minh City, featuring designer brands such as Jean Paul Gaultier, Carolina Herrera and Rabanne in an immersive new format. In the country’s capital, Hanoi, the company also brought leading global skincare brands such as La Prairie and SK-II into Lotte Department Store at the impressive Lotte Mall West Lake, while launching the first standalone boutique for niche fragrance house Maison Francis Kurkdjian at Vincom Bà Triệu. Through targeted executions of pop-ups, consumer events, and retail partner activations, the team continuously delighted consumers, enhanced the reception and growth of its portfolio of brands, and elevated the luxury beauty retail experience in Vietnam to achieve remarkable growth at three times of market rate.

Growing the luxury beauty portfolio in Indonesia

Following the strong momentum over the past three years, LUXASIA Indonesia continues to grow the offering and reach of its luxury beauty and lifestyle portfolio. In the niche fragrance category, Swedish fragrance house BYREDO entered the market with its first standalone boutique at Plaza Indonesia. In this same prestigious mall, leading global skincare brand SK-II introduced its newest boutique following its first one in Kuala Lumpur, Malaysia, which was also brought to the market by LUXASIA. Here, it offers the brand’s most exquisite skincare line, the LXP Craftsmanship Series, as well as a private cabin for a more personalised and in-depth skin spa session. Even in the haircare category, the company orchestrated the market entry of the global haircare brand OUAI. Finally, to capture even more synergies and enhance diversification, LUXASIA continues to establish its lifestyle pillar. LUXASIA partnered with a global technology leader in high-end beauty & home appliances to bring its offerings into malls across the country with immersive free-standing stores, pop-ups, and online commerce sites. Across the entire portfolio, the business again recorded strong double-digit growth.

The wins across these three markets are a testament to LUXASIA’s commitment to driving success for its brand partners, developing local talents in each market, and delighting consumers wherever it goes.

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].