Tim Ho Wan doubles restaurants in Hong Kong following Jollibee acquisition
The brand also reversed a loss in the first half of 2025.
Tim Ho Wan has opened its 10th restaurant in Hong Kong, doubling its footprint in its home market following an immediate reversal of losses in the first half of 2025.
After being fully acquired by the Jollibee Group in 2025, Tim Ho Wan reported a 5.2% increase in system-wide sales for the third quarter, following a negative loss in H1 2025.
All company-operated markets showed strengthened sales performance in Q3 versus the first half, led by Hong Kong which grew 2%, Singapore at 7%, and China at 3%.
“The key thing behind [our growth] is taste. We spent a lot of time on good quality and consistent product being served across our restaurants around the world,” Sheng Lee, CEO of Tim Ho Wan said.
Lee attributed the turnaround to the brand’s return to its fundamentals, where it focused on the ‘taste of Hong Kong’ by consolidating its menu into 15 core products which are consistent across the 11 markets that the brands operates.
The brand also made efforts to improve its customer service. Prior to acquisition, Google ratings of Tim Ho Wan across markets were as low as 0.8. Six months following the acquisition, Google ratings went up to a 4.0 average.
“Singapore is now at a 4.3 overall, Hong Kong at a 4.4, and if you look at the past 90 days, our customers are giving us an average of a 4.7 rating,” Lee said.
Ultimately, the goal for Tim Ho Wan is to become a major player in the dim sum category, with plans to open 20 more restaurants in the next year with major focus in the US.