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Retail shops top ad spending in Thailand
Following closely are non-alcoholic beverages, skin-care preparations, internet websites, and dairy products.
Retail shops are leading the way in advertising spending in Thailand, recording a 17% year-on-year increase, according to a Nielsen report.
“Thailand’s ad market in the first half of 2025 reflects renewed consumer confidence, digital acceleration, and heightened competition in key industries,” the report said.
Following closely are non-alcoholic beverages, skin-care preparations, internet websites, and dairy products.
The report also noted that internet websites had the highest YoY growth, increasing by 164%.
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