Levi Strauss sells Dockers brand to Authentic Brands Group for up to $391m

The initial transaction is valued at $311m.

Levi Strauss & Co. has agreed to sell its Dockers brand to Authentic Brands Group in a deal worth up to $391m.

The initial transaction is valued at $311m, with an additional $80m possible through future performance-based earnouts.

The sale is part of Levi’s plan to focus on its core Levi’s® brand, expand its direct-to-consumer operations, grow internationally, and invest in women’s and denim lifestyle categories.

The deal is expected to close in two stages—by 31 July 2025, in the U.S. and Canada, and by 31 January 2026, globally.

Levi’s will assist with the transition and plans to return $100m of the proceeds to shareholders through stock buybacks.

BofA Securities advised Levi’s, with Cleary Gottlieb Steen & Hamilton LLP as legal counsel.