Lanvin Group revenue falls due to to weaker demand in EMEA, China

Macroeconomic challenges contributed to the decline.

Lanvin Group reported a 23% year-over-year decline in revenue for FY2024, totalling $372m (€329m).

The drop was driven by weaker demand in the EMEA wholesale and Greater China retail markets, reflecting broader market trends. Factors such as macroeconomic challenges, shifts in consumer behavior, and strategic adjustments contributed to the decline.

Despite the overall decrease, the group’s direct-to-consumer (DTC) channels showed resilience, accounting for 61% of total sales. This highlights the effectiveness of Lanvin’s focus on optimising its retail footprint and concentrating on core business units.

For 2025, Lanvin remains optimistic about recovery despite continued macroeconomic uncertainty.

The group is prioritising operational discipline and creative momentum under the leadership of new Executive President Andy Lew. Efforts include establishing a second headquarters in Europe to streamline operations and refining the retail network.