GMG targets 400 stores in Southeast Asia

It now has more than 200 stores.

Retailer and distributor GMG is accelerating its expansion in Southeast Asia, aiming to operate 400 stores in the region within five years.

The retailer, which distributes brands like Nike, Vans, and Timberland, has already surpassed 200 stores since entering the market in 2021.

A major highlight in 2024 was the opening of Nike Orchard Road, a three-level, 28,000-square-foot flagship store in Singapore. As the largest Nike mono-brand store in Asia outside China, it features exclusive digital and online-to-offline (O2O) services aimed at enhancing customer engagement. The store’s success was recognised at the Retail Asia Awards 2024, where it won ‘Brand Store of the Year’ and ‘Store Retail Initiative of the Year’ for Singapore.

GMG also launched its homegrown brand, Sun & Sand Sports, in Malaysia with its first store at Mid Valley Megamall, followed by three additional outlets in the country.

The group is further strengthening its footprint with new mono-brand stores for Vans®, The North Face®, and Timberland® across Southeast Asia and Hong Kong.

“Our journey in Southeast Asia has been transformative,” said Mohammad A. Baker, GMG’s Deputy Chairman and CEO. “Surpassing 200 stores in just three years reflects our commitment to innovation and growth. We’re focused on hitting 400 stores and deepening our presence in the region.”

Beyond physical expansion, GMG is also driving digital growth. During Malaysia’s 11.11 Mega Event, Vans® and Timberland® ranked amongst Shopee’s top five most preferred brands.

The company is also investing in community initiatives under its GMG Cares programme, supporting environmental conservation, cancer research, and employee wellness programmes.