Personalised gifts market to grow by $10.76b by 2029

A key driver of growth is the rise of eco-friendly gifts.

The global personalised gifts market is expected to grow by $10.76b from 2025 to 2029, with a 6.7% CAGR, according to Technavio.

The rise of eco-friendly gifts and continuous product innovation are key growth drivers, though seasonal demand remains a challenge.

Handcrafted and eco-friendly gifts are becoming increasingly popular as consumers seek unique and sustainable options. Biodegradable and non-toxic gifts, especially those designed for babies, are in high demand due to their safety and environmental benefits.

Additionally, digital and non-store platforms are also thriving, driven by increased smartphone usage and digitization. E-commerce sites like Redbubble, Spencer Gifts, and Personalisation Mall are capitalising on this trend, offering a wide variety of customizable products.

Personalised categories such as custom clothing, accessories, and desk items are popular across demographics, whilst innovations like 3D printing and user-submitted artwork are gaining traction.

However, the market faces challenges due to its seasonal nature. Sales typically peak during events like Valentine's Day, Mother's Day, and Father's Day, requiring vendors to frequently update their offerings to meet demand. Economic risks, including trade tensions and recession fears, also pose potential threats to growth.

Despite these challenges, the market presents significant opportunities. Experiential gifting is gaining popularity, with social media influencers driving demand for personalized experiences Moreover, vendors are also prioritising eco-friendly products, which provide health and environmental advantages.