lululemon opens largest store in Australia

It spans over 11,000 sq ft, featuring an expanded menswear collection.

lululemon has opened its largest store in Australia at Emporium Melbourne, the city’s luxury shopping centre in the central business district. 

The new flagship location, launched on 19 October, spans over 11,000 sq ft—more than three times the size of its previous Emporium location—featuring an expanded menswear collection and a new footwear section introduced to the Australian market in February.

The store also offers a personalisation station where customers can add laser engravings to lululemon drink bottles. Additionally, it provides an in-store repairs programme with complimentary product repairs.