Sa Sa's annual profit more than doubles on stronger sales, lower costs

Trendy product launches boosted sales despite margin pressure.

Sa Sa International Holdings Ltd. posted a 160.5% increase in annual profit as stronger sales growth, tighter cost controls and improved operating efficiency offset pressure on margins from an expanded product mix.

For the financial year ended 31 March 2026, the beauty retailer reported profit of $25.56m (HK$200.5m), whilst total turnover rose 14.2% year on year to $558.63m (HK$4.38b). Gross profit increased 10.5% to $213.51m (HK$1.67b).

Profit in the Hong Kong and Macao market climbed 62.7% from a year earlier, supported by improved operational efficiency across the Chinese mainland and Southeast Asia.

Sa Sa said it accelerated the introduction of trendy products during the year to better align with changing consumer preferences.

Whilst the move narrowed gross profit margin by 1.3 percentage points to 38.2%, it helped stimulate business growth.

The company also benefited from tighter cost management. Sales and distribution expenses fell to 28.7% of turnover from 30.8% a year earlier, while administrative expenses declined to 4.5% from 5.3%, contributing to the sharp increase in earnings.

Basic earnings per share rose to US$0.0083 (HK$0.065) from US$0.0032 (HK$0.025) in the previous financial year.

Sa Sa's board proposed a final dividend of US$0.0043 (HK$0.034) per share and a special final dividend of US$0.0024 (HK$0.019) per share.