Lululemon announces strategic organisational changes as CPO departs

The company has no plans to replace the role.

Lululemon Athletica Inc. has unveiled a revamped and more integrated organisational structure following the resignation of Sun Choe, Chief Product Officer. Choe, who has been with the company for seven years, will leave later this month to pursue other opportunities.

“The strategic organisational changes are intended to support the company’s near- and long-term growth plans, accelerate product innovation, and further enable its go-to-market strategies. The company does not intend to replace the role of Chief Product Officer," the group stated.

Effective immediately, Jonathan Cheung, global creative director, will report directly to CEO Calvin McDonald. Cheung, who boasts over 30 years of senior creative leadership experience at global brands, will now spearhead the product design and innovation roadmap, overseeing design, innovation, and product development.

In addition, Lululemon is forming a new team of leaders from its merchandising and brand functions to amplify its global and regional go-to-market strategies. Nikki Neuburger will assume the role of Chief Brand and Product Activation Officer, managing merchandising, footwear, and product operations, alongside her current brand leadership duties. Elizabeth Binder, chief merchandising officer, will now report to Neuburger.

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“We are grateful for Sun’s many contributions to the company over the past seven years, and she leaves us as a stronger, product-led organisation with dynamic leaders ready to take us forward,” McDonald said.

“Looking ahead, I am confident in the strength of our Design, Merchandising, and Brand teams, and excited by how the new structure will enable us to solve for the unmet needs of our guests in a more efficient, unique, and powerful way,” he added.