L’Oreal completes minority investment in Chinese fragrance brand

This will boost To Summer’s growth globally.

L’Oreal, through its venture capital fund BOLD, closed a minority investment in luxury Chinese fragrance brand To Summer, supporting its expansion in different markets.

“Through the strategic partnership, BOLD will support To Summer’s global expansion plans and its aim to bring curated, Eastern olfactory experiences to consumers worldwide,” BOLD said in a LinkedIn post.

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Founded in 2018, To Summer creates perfumes, home fragrances, and hand and body care products.

The brand's products feature an Eastern identity anchored on China-native notes such as Yunnan tea, Guangxi osmanthus and Chinese cedarwood, BOLD said.