, China
116 views
Phot from BOLD.

L’Oreal completes minority investment in Chinese fragrance brand

This will boost To Summer’s growth globally.

L’Oreal, through its venture capital fund BOLD, closed a minority investment in luxury Chinese fragrance brand To Summer, supporting its expansion in different markets.

“Through the strategic partnership, BOLD will support To Summer’s global expansion plans and its aim to bring curated, Eastern olfactory experiences to consumers worldwide,” BOLD said in a LinkedIn post.

ALSO READ: L'Oréal and Alipay+ partner to boost travel retail beauty market

Founded in 2018, To Summer creates perfumes, home fragrances, and hand and body care products.

The brand's products feature an Eastern identity anchored on China-native notes such as Yunnan tea, Guangxi osmanthus and Chinese cedarwood, BOLD said. 

 

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

The Coffee Bean & Tea Leaf balances quality and convenience through retail products
It expanded its product range, including a variety of single-origin coffees tailored to different roast preferences.
Stores
KCG masters brand positioning for Indonesia’s premium segment
It adopts the latest tech-based solutions to better manage 92 retail stores across 20 cities in Indonesia.
Bacha Coffee masters sensory-rich retailing in Jakarta
Blending heritage and luxury, Bacha Coffee Plaza Senayan immerses Indonesian coffee lovers into a unique experience.

Event News

Event News

Retail Asia Awards 2024 Winner: Jim Thompson (The Thai Silk Company Limited)
Frank Cancelloni, Group CEO of Jim Thompson, highlights the Jim Thompson Heritage Quarter that features a museum about Jim Thompson, an exhibition about their fabrics, an Art Center, and a fashion show with 42 looks.
Retail Asia Awards 2024 Winner: Jim Thompson (The Thai Silk Company Limited)
Frank Cancelloni, Group CEO of Jim Thompson, highlights the Jim Thompson Heritage Quarter that features a museum about Jim Thompson, an exhibition about their fabrics, an Art Center, and a fashion show with 42 looks.