, Thailand
190 views
credits to Central Retail Group

Central Retail appoints new Robinson Department Store CEO

Ood Natthira Bunsri previously served as Central Retail Group CCO.

Thailand-based omnichannel retailer Central Retail Group appointed Ood Natthira Bunsri as the new CEO of the Central and Robinson Department Store brand.

In a statement, Central Retail Group said Bunsri accepted the post, where she will help propel the company's international scene.

Bunsri’s appointment serves as one of the core strategies from Central Retail for solidifying its reputation in Thailand and establishing its presence in the global market with signature service and innovative shopping experiences for customers.

An heir to the Chirathivat family, Bunsri has been an experienced figure in the retail industry for almost 20 years. She held a bachelor’s degree in economics from Boston College and an MBA from Harvard Business School.

ALSO READ: Fashion re-commerce to grow 16x faster than traditional retail

Before her tenure in Central Retail, Bunsri shared her expertise in store transformation with the remodelling of the Zen Department Store at CentralWorld, Central Ladprao Department Store, and Central Chidlom Department Store, aiming to set the standard for Thai retail from local malls to mega projects.

Under the major Thai conglomerate, she served as Chief Commercial Officer, overseeing the partnerships of Central Retail with other businesses, integrating omnichannel marketing with its mall operations, promoting the company’s corporate social responsibility (CSR), and creating shared social value (CSSV) initiatives.

Follow the link for more news on

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Foodpanda mengotomatisasi ‘dark stores’ di Singapura untuk mempercepat pengiriman

Gudang 24/7-nya memastikan pemenuhan pesanan sepanjang waktu.

Peritel Singapura masuk pasar Thailand dan Malaysia melalui Shopee dan Lazada

Menjual di platform-platform ini jauh lebih murah dibandingkan membuka toko fisik.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Rakuten menggunakan robot otonom untuk meningkatkan pengiriman tahap akhir

Mereka dapat melakukan pengiriman pada malam hari dan saat cuaca buruk berkat sensor LiDAR.

Erajaya Digital membuka toko elektronik terbesarnya

Cabang ini merupakan toko konsep ke-80 dari sekitar seribu cabang yang tersebar di seluruh Indonesia.

Pasar perawatan hewan peliharaan melejit di Singapura

Mereka menghabiskan uang untuk pelajaran renang, yoga hewan, pilates, dan lainnya.

Jaringan makanan cepat saji asal Cina membidik listing di Hong Kong

Mereka menggunakan kota ini sebagai tempat uji coba untuk ekspansi lebih lanjut ke luar negeri.