, China
Photo from Birkenstock

Birkenstock appoints Tiffany Wu as Greater China MD

The appointment will include the company’s expansion over the Chinese growth region. 

Germany-based shoe manufacturer Birkenstock named Tiffany Wu as the new managing director for Greater China, effective 1 November. 

The role is in line the company’s plan for expansion in the growth region – covering China, Hong Kong, Taiwan, Japan, and India – and leverage the demanding e-commerce market and untapped potential of the APAC region.

Before her appointment in Birkenstock, Wu served for the Fung Retailing-Asia Retail Company (ARC) and the diamond sales company Blue Nile as Managing Director for Greater China. 

She studied at the University of California-Irvine and Peking University. She was then recruited by the marketing agency Ogilvy for three years. Afterwards, she helped establish the designer brand Heirloom, which had a strong presence in 11 countries. 

ALSO READ: Around 3 in 4 shoppers planning to cautiously spend on Singles Day

Wu’s appointment aligns with Birkenstock’s vision for its expansion and presence in the Chinese market as a trusted brand.  

“BIRKENSTOCK's growth potential is enormous in this market. In fact, the current timing is very favorable for our brand, because since Covid, the Chinese have become more health-conscious, and young people want to protect the environment. Our products meet these expectations perfectly,” Wu commented about her new assignment.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.