France’s Lemaire launches e-commerce channel on Alibaba's platform

Its product offerings include its Fall/Winter 2022 collection.

French fashion house Lemaire has started selling its luxury fashion brand via e-commerce across China on Alibaba’s Tmall Luxury Pavilion, Alibaba Group said in a press release.

Through the mobile platform or via the dedicated website, aficionados of the brand can purchase its products from its Fall/Winter 2022 collection, along with carry-over styles, such as the Parisian label’s popular Croissant Bag or Twisted pants.

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Helmed by Co-Artistic Directors Christophe Lemaire and Sarah-Linh Tran, Lemaire’s modular collection is designed and developed in Le Marais, Paris. Lemaire employs 80 people and develops all of its collections in-house, and has an on-site workshop at its disposal.