Inside Kopitiam’s and Lau Pa Sat’s wins at the Retail Asia Awards 2026

Kopitiam gamifies dining for seamless fun whilst Lau Pa Sat transforms heritage into a vibrant community hub.

Andrew Tan, Head of Marketing, Food Services at Kopitiam, emphasises how the company introduced gamification to add an element of fun to customers’ dining experience through its “Take Joyful Breaks” campaign. 

The experience was designed to be seamless, requiring no tedious sign-ups or forms, and intuitive for all ages, earning Kopitiam the Marketing Initiative of the Year - Singapore award at the Retail Asia Awards 2026.

Dennis Quek, General Manager at Kopitiam, also shares how Lau Pa Sat created an experiential, community-first ecosystem aimed at transforming its 130-year-old heritage site into a living cultural anchor for Singapore. 

This initiative earned Lau Pa Sat the F&B Brand of the Year - Singapore award at the Retail Asia Awards 2026.

Find out more about Kopitiam’s win here and learn more about Lau Pa Sat’s win here.