Inside CelcomDigi’s win at the Retail Asia Awards 2026

Hasri Bin Zulkifly of CelcomDigi shares how its interactive store concepts enhance customer engagement and create a connected retail experience.

He also discusses the marketing strategies behind this approach, including bundled promotions, purchase-with-purchase offers, gifts with purchase, flash sales, and innovation showcases. 

These initiatives earned CelcomDigi the Telecommunications Retailer of the Year - Malaysia and In-store Customer Experience of the Year - Malaysia awards at the Retail Asia Awards 2026.

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