Outwear brand K-Way® enters Hong Kong market

Its physical store is expected to open in October 2022.

French outwear brand K-Way®, in partnership with Bluebell Group, launched in Hong Kong as it opens an online shop in June and a new mono-brand physical store in October 2022.

In a statement, Bluebell Group said the physical store of  K-Way®, a part of Italian firm BasicNet, will be located at Pacific Place under the Swire Group which is one of the market’s most premium shopping malls.

Hong Kong consumers can first shop from the brand known for its windbreaker, lifestyle fashion, and sportswear, through online k-way.com.hk. 

“We have no doubt K-Way® will become an anchor brand for us in Hong Kong, where retail today is geared solely on local consumption. The brand offers a desirable and accessible lifestyle unisex fashion and kids wear, which is one of our core focus for the development of this market,” said Samy Redjeb, Bluebell Group managing director for Taiwan, Hong Kong, and Macau.

The brand, which targets active young consumers by offering a mix of “technical meets fashion apparel” expects to grow further in Hong Kong and Mainland China later this year.

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