Bluebell Group
The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi- brand concepts, as well as a highly selective wholesale network, together with both direct e- commerce and marketplaces, covering both domestic and Travel Retail. The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, and Tobacco.
Outwear brand K-Way® enters Hong Kong market
Outwear brand K-Way® enters Hong Kong market
Its physical store is expected to open in October 2022.
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Awards
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Event News
Inside BIRKENSTOCK South East Asia Pte Ltd’s win at the Retail Asia Awards 2026
Evelyn Chua, MD at BIRKENSTOCK South East Asia Pte Ltd, highlights customers spending more time in-store after its shift to experiential retail.
Commentary
How EV buyers in Asia are rewriting consumer trust and retail competition
If the AI agent doesn't know your brand, neither does your next customer