New Balance expands presence in Kuwait with new concept store

The concept, already launched in the UAE and Qatar, is now expanding to Kuwait.

New Balance and Alshaya Group have opened a new two-floor New Balance store at The Avenues in Kuwait, introducing the brand’s latest retail concept to the market.

The store focuses on community and customer experience and features a wide range of footwear and apparel across lifestyle, performance and sports categories.

The concept, already launched in the UAE and Qatar, is now expanding to Kuwait.

Minu Alexander, president of Apparel and H&M Division at Alshaya Group, said the opening reflects the group’s commitment to growing the brand in Kuwait and delivering a high-quality retail experience.

Stuart Henwood, senior director for the Middle East, Africa and India at New Balance, said Kuwait is a key market for the brand and that the new store shows its long-term investment in the country.

New Balance marked the opening with a fashion show, in-store activations and community-focused events.