K-Way®
K-Way® is a brand of BasicNet SpA, the Company also owner of Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko® and Sebago®. BasicNet operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products.
Outwear brand K-Way® enters Hong Kong market
Outwear brand K-Way® enters Hong Kong market
Its physical store is expected to open in October 2022.
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FMCG Asia Awards 2025 Winner: Olivier Jakubowicz of Nestlé Japan Ltd.
Olivier Jakubowicz of Nestlé Japan highlights the KitKat Juken campaign, which transformed exam season into a cultural moment of hope.
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When AI becomes the front door: How marketing in Singapore will really change in 2026