K-Way®
K-Way® is a brand of BasicNet SpA, the Company also owner of Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko® and Sebago®. BasicNet operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products.
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Why e-commerce needs a shift towards customer-centred priorities
A unified customer experience across both physical and digital platforms is crucial.