HULA to open second retail space in Hong Kong

It will feature over 500 unique designer womenswear pieces.

Fashion shop HULA is set to launch its second retail store in the Central area in Hong Kong next week, the company announced.

The boutique will feature a highly curated selection of over 500 unique designer womenswear pieces, including highlight brands such as Chanel, Prada, Hermes, Isabel Marant, Celine, Fendi, Dior, and Gucci.

The Central retail space will also offer a "Click & Collect" option to further explore the omnichannel experience. Shoppers can also reserve pieces they see online to try in the store. Both services are available after a 24-hour notice.

“Our mission is to one day have many more offline spaces to co-exist with our online store. We feel that it is important to offer our customers a physical experience to ensure the quality and authenticity of the beautiful items we showcase for sale. I hope this will encourage Hong Kong citizens to shop pre-owned, shop locally and shop sustainably,” HULA CEO Sarah Fung said.

Its first Hong Kong warehouse space in Wong Chuk Hang will still be open six days a week, and will house over 5,000 unique pieces.

HULA is an online marketplace for pre-owned designer womenswear.