First 7-Eleven® store opens in Vietnam

Seven System Viet Nam JSC (SSV), a master franchisee of 7-Eleven, Inc., has opened the first 7-Eleven store in Vietnam on June 15.

Located at the Saigon Trade Center store in Ho Chi Minh City, this is the first of many 7-Eleven stores planned for Vietnam.

Open 24 hours per day seven days a week, the new 1,800 sq ft store carries some 2,000 products that are both typical of 7-Eleven stores and special to the Vietnam market. 7-Eleven favourites such as Slurpee® drinks, value-priced 7‑Select® private brand snacks and more than 100 local fresh food items are available.

The prepared-fresh-daily food include Vietnamese, Western and other Asian lunchbox meals such as a tomato-based meatball stew, which is popular in the country. For meal and snack times, the store also carries bánh mì sandwiches, xôi sticky rice, chè dessert puddings, bo la lot leaf-wrapped beef, and bánh cuốn, filled crepe-like rice cakes.

As an added convenience, the store accepts mobile payments and has a number of other special features and customer services such as dine-in seating, bill-pay, ATMs and free Wi-fi.

"We worked closely with SSV and our parent company Seven-Eleven Japan to ensure we are providing the neighbourhood with the products they expect from 7-Eleven across the globe as well as local favourites," said Ena Williams, 7-Eleven senior vice president and head of International.

Initially, the store will be operated by SSV, but it is expected to be franchised in the future. With Vietnam, 7-Eleven now has stores in 19 countries.