New pop-up store to give Hong Kong fashion brands exposure

Online fashion communication hub Fashionally will set up a pop-up store from 8 to 21 June to promote local fashion brands at designer boutique Wagamama Playground in Causeway Bay in Hong Kong.

The pop-up store will feature the latest collections from 10 budding designer brands from Hong Kong. The participating brands are WAGAMAMA PLAYGROUND, Yeung Chin (by Yeung Chin), Phenotypsetter (by Jane Ng), Necro Poon (by Necro Poon), DEMO. (by Derek Chan), FromClothingOf (Shirley Wong), Kenson (by Kenson Tam), Sketcharound (by Priscilla So), LAPEEWEE (by Yannes Wong & Stephanie Wong) and kenaxleung (by Kenax Leung). The avant-garde designs from these brands showcase the abundant creativity of Hong Kong designers.

Wagamama Playground was established by local designers Kee Chung and Mike Lee to sell trendy items and alternative fashion from their own brand. The boutique occasionally features joint promotions to help new local labels gain more exposure and expand the boutique’s offerings.

Fashionally is supported and operated by the Hong Kong Trade Development Council (HKTDC). The non-profit website features information and news about Hong Kong fashion designers and brands, including trend previews, interviews, fashion maps, blogs and more.