, South Korea
245 views
Photo by Jea Tang via Pexels

Polène opens flagship store in Seoul

This marks a significant addition to its established locations in Paris, New York, and Tokyo.

Polène has officially opened its new flagship store in Seoul, South Korea.

The new store features a facade with expansive picture windows that invite passersby to glimpse the welcoming and sophisticated interior. It was crafted by the renowned Korean interior design studio WGNB.

Customers can also enjoy the “Photobloom” photobooth, adorned with large leather flowers, for an immersive photo experience.

Moreover, the boutique showcases notable pieces such as carved Ginkgo wood furniture by master cabinetmaker Jungjoo Im. A standout ceramic table, designed by artist Dasol Lee, also employs an optical illusion technique to emulate the texture of leather, highlighting the brand's dedication to artisanal craftsmanship. 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.