Polène opens flagship store in Seoul

This marks a significant addition to its established locations in Paris, New York, and Tokyo.

Polène has officially opened its new flagship store in Seoul, South Korea.

The new store features a facade with expansive picture windows that invite passersby to glimpse the welcoming and sophisticated interior. It was crafted by the renowned Korean interior design studio WGNB.

Customers can also enjoy the “Photobloom” photobooth, adorned with large leather flowers, for an immersive photo experience.

Moreover, the boutique showcases notable pieces such as carved Ginkgo wood furniture by master cabinetmaker Jungjoo Im. A standout ceramic table, designed by artist Dasol Lee, also employs an optical illusion technique to emulate the texture of leather, highlighting the brand's dedication to artisanal craftsmanship.