, China
Photo from L’Oréal

L’Oréal introduces new Beauty Tech features

All four offerings present the theme “beauty for all, beauty for each."

L’Oréal showcased its four new Beauty Tech offerings during the 6th China International Import Expo (CIIE) in Shanghai.

With the radical theme of “beauty for all, beauty for each”, the brand introduced four new-to-Asia features: Kérastase K-SCAN, an AI-powered scalp-designed camera; Giorgio Armani Meta Profiler, a handheld skin diagnostic device; Shu Uemura 3D shu:brow, the smart eyebrow makeup applicator; and HAPTA, a smart cosmetics device.

L'Oréal China has also initiated the first-ever cosmetics application guide with the use of two-dimensional barcodes, with cooperation from the China Association for Bar Code Technology and Application.

ALSO READ: Baijiu sales growth in China propelled by banquet demand

With their success at CIIE, L’Oréal has signed in advance to be an exhibitor for its seventh instalment.

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