, China
Photo from L’Oréal

L’Oréal introduces new Beauty Tech features

All four offerings present the theme “beauty for all, beauty for each."

L’Oréal showcased its four new Beauty Tech offerings during the 6th China International Import Expo (CIIE) in Shanghai.

With the radical theme of “beauty for all, beauty for each”, the brand introduced four new-to-Asia features: Kérastase K-SCAN, an AI-powered scalp-designed camera; Giorgio Armani Meta Profiler, a handheld skin diagnostic device; Shu Uemura 3D shu:brow, the smart eyebrow makeup applicator; and HAPTA, a smart cosmetics device.

L'Oréal China has also initiated the first-ever cosmetics application guide with the use of two-dimensional barcodes, with cooperation from the China Association for Bar Code Technology and Application.

ALSO READ: Baijiu sales growth in China propelled by banquet demand

With their success at CIIE, L’Oréal has signed in advance to be an exhibitor for its seventh instalment.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


ION Orchard marks 15 years as a premier retail destination
The mall is proactive in conducting surveys to identify trends and optimise its tenant mix.
Thai developer says malls stand out as ‘offline super apps’
The tangible business model for entertainment, dining, and retail under one roof still works, and improves with technology.