L’Oréal introduces new Beauty Tech features

All four offerings present the theme “beauty for all, beauty for each."

L’Oréal showcased its four new Beauty Tech offerings during the 6^th China International Import Expo (CIIE) in Shanghai.

With the radical theme of “beauty for all, beauty for each”, the brand introduced four new-to-Asia features: Kérastase K-SCAN, an AI-powered scalp-designed camera; Giorgio Armani Meta Profiler, a handheld skin diagnostic device; Shu Uemura 3D shu:brow, the smart eyebrow makeup applicator; and HAPTA, a smart cosmetics device.

L'Oréal China has also initiated the first-ever cosmetics application guide with the use of two-dimensional barcodes, with cooperation from the China Association for Bar Code Technology and Application.

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With their success at CIIE, L’Oréal has signed in advance to be an exhibitor for its seventh instalment.