Clarins launches digital travel retail experience in Hainan

It features avatars and interactive content for personalised brand interactions.

French beauty brand Clarins has launched a new digital travel retail experience at Sanya Phoenix International Airport.

The initiative, in partnership with international branding consultancy Lonsdale, aims to engage Asia’s younger consumers by blending technology, storytelling, and cultural relevance with the serum’s proven effectiveness.

The pop-up redefines the traditional retail model with a modern aesthetic and interactive elements designed for a tech-savvy audience. It also integrates physical and digital components, featuring avatars and interactive content for personalised brand interactions.

Over the next few months, this innovative retail format will appear at airports throughout the Asia-Pacific region, offering a premium and localised shopping experience.

“By blending our heritage with cutting-edge design and local insight, the Clarins brand is taking a bold leap forward, providing compelling animations and content for a younger, digitally driven audience,” said Alexandre Callens, president of Global Travel Retail at Clarins.