Source: adidas website

adidas AG appoints new CEO

Bjørn Gulden will assume the post in January 2023. 

Adidas AG announced it has appointed Bjørn Gulden as its new CEO, starting 1 January 2023. 

He will take the place of Kasper Rorsted who stepped down in November of this year. 

“We are very pleased to welcome Bjørn Gulden back at adidas. Bjørn Gulden brings almost 30 years of experience in the sporting goods and footwear industry. As a result, he knows the industry extremely well and draws on a rich network in sports and retail. Bjørn Gulden already served adidas successfully for seven years in the 1990s,” Thomas Rabe, Chairman of the Supervisory Board of adidas AG, said. 

“As CEO of Puma, he re-invigorated the brand and led the company to record results. The Supervisory Board of adidas AG is convinced that Bjørn Gulden will head adidas into a new era of strength and is looking very much forward to successful cooperation.” 

In the interim, Harm Ohlmeyer, Chief Financial Officer of adidas AG, will lead the company until 31 December 2022.


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