FMCG Asia Awards

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Honouring Asia's Leading FMCG Companies

#FMCGAsiaAwards

The FMCG ASIA AWARDS

The FMCG Asia Awards organised by Retail Asia is a prestigious event that celebrates the most outstanding companies in Asia Pacific's FMCG industry that have shown exemplary performance with their innovative products and initiatives.

Nomination is open to all companies in Asia producing fast-moving consumer goods. If your company launched exceptional products or initiatives for the FMCG industry, submit your entries now and further boost your company’s prestige!

Categories include:

  • Consumer Good of the Year
  • Home Brand of the Year
  • Product Launch of the Year
  • Product Packaging of the Year
  • In-Store Marketing Strategy of the Year
  • Digital Marketing Strategy of the Year
  • Campaign of the Year
  • Digitalization Initiative of the Year
  • Customer Experience Initiative of the Year
  • Eco-Friendly Initiative of the Year
  • ESG Initiative of the Year
  • Health & Wellness Initiative of the Year
  • Supply Chain Initiative of the Year
  • Excellence Award
Submission Opens:
Jul 04, 2022
Submission Closes:
Oct 14, 2022
Awards Presentation Day:
Nov 17, 2022

Testimonials

What do our winners have to say about winning the award?

Winning this award at the inaugural FMCG Asia Awards is truly an honour. I think it speaks a lot about our values, our c...

Preeti Razdan Managing Director, Diageo Southeast Asia

This award increases our credibility among Ready-to-Eat-Meals while guaranteeing the quality of our products. In turn, i...

Chris Ooi CEO, Everbest Soya Bean Products Sdn Bhd

On behalf of Danone Indonesia, I would like to say thank you for the award of Covid Management Initiative of the Year. T...

Connie Ang President Director, Danone Indonesia

On behalf of Yves Rocher Thailand, I'd like to pass our appreciation to the FMCG Asia Awards. We feel very honoured to b...

Wilasinee Parnurat (Lala) Chief Marketing Officer, Yves Rocher Thailand

It is a great recognition. Happy to be receiving it on behalf of the entire team and it's great to see this outstanding ...

Sahil Sethi Senior Director, Marketing Head, P&G Malaysia Singapore & Vietnam

Watch videos from past winners

FMCG Asia Awards 2021 Winner: Bairaha Farms PLC

FMCG Asia Awards 2021 Winner: Beam Suntory Asia

FMCG Asia Awards 2021 Winner: Blackmores

FMCG Asia Awards 2021 Winner: Danone-AQUA (PT. Tirta Investama)

FMCG Asia Awards 2021 Winner: Danone-AQUA (PT. Tirta Investama)

FMCG Asia Awards 2021 Winner: Danone Indonesia

FMCG Asia Awards 2021 Winner: Diageo

FMCG Asia Awards 2021 Winner: Everbest Soya Bean Products Sdn Bhd

FMCG Asia Awards 2021 Winner: NTUC FairPrice

FMCG Asia Awards 2021 Winner: P&G Vietnam

FMCG Asia Awards 2021 Winner: PT Nutricia Indonesia Sejahtera

FMCG Asia Awards 2021 Winner: PT Upfield Indonesia

FMCG Asia Awards 2021 Winner: Tyson International APAC Limited

FMCG Asia Awards 2021 Winner: Yves Rocher Thailand

Why you should join the FMCG Asia Awards

SHARE YOUR STORY

Talk about your award-winning projects in an interview that you can share with clients, peers, and colleagues to let them know that you are a key player in the FMCG industry in the region.

AMPLIFY

Reach potential customers as you let your innovations be known and honoured in Asia.

EXPOSURE

Be featured in the definitive magazine for Asia's dynamic retail industry. With Retail Asia's monthly circulation of 13,983 copies and 73,954 monthly users in its website, you are sure to reach elite level decision makers of the largest retail companies in Asia.

Meet the Judges

Atul Chandna

Atul Chandna

EY Asia-Pacific Supply Chain Leader; ASEAN Consumer Consulting Leader

Ernst & Young 

Neil Sutton

Neil Sutton

Global Consumer Markets Deals

PwC Hong Kong

David Eu

David Eu

Partner, Audit, F&B, Retail and Consumer Products

RSM

Guidelines and Pricing

GUIDELINES

1. Nomination is open to all FMCG companies with offices and operations in Asia. 
2. Each company may submit up to three (3) entries in either different or same categories. 
3. Each nomination form is valid for one category only. If you are nominating in several categories, please fill out the forms separately.
4. Nomination is free of charge. If you win, you are obliged to proceed booking the winner’s package to maximize the benefits of your win. 

ELIGIBILITY

  • Nomination is open to all FMCG companies with offices and operations in Asia. Companies in the following industries are not eligible to join the awards programme: tobacco, multilevel marketing, and products with claim of health benefits.
  • Product categories - The nominated product must demonstrate significant success or accomplishments achieved in the last 24 calendar months.

  • Project categories - The initiative must be launched within the last 24 calendar months, either in part or full. If launched prior to 24 calendar months, it remains eligible if recent developments or upgrades were made.

CATEGORIES

PRODUCT CATEGORIES

  • Consumer Good of the Year (for one specific product only)
  • Home Brand of the Year (for a range of products under a particular brand name)

PROJECT CATEGORIES

  • Product Launch of the Year
  • Product Packaging of the Year
  • In-store Marketing Strategy of the Year
  • Digital Marketing Strategy of the Year
  • Campaign of the Year
  • Digitalization Initiative of the Year
  • Customer Experience Initiative of the Year
  • Eco-friendly Initiative of the Year
  • ESG Initiative of the Year
  • Health & Wellness Initiative of the Year
  • Supply Chain Initiative of the Year
  • Excellence Award

CRITERIA FOR JUDGING

The entries will be reviewed by the judges based on the following criteria:

For Product categories:

  • Branding - Is the product aligned with the company’s mission and vision and fulfils the brand’s promise?

  • Unique Selling Point - Does the product have a unique value proposition that makes customers choose it over others?

  • Product Effectiveness - Does the product contribute to the company’s growth and achieve its targets (i.e. sales turnover)?

  • Customer Satisfaction - Does the product meet or surpass customers' expectations? Was there growth in customer count?

For Project categories:

  • Uniqueness & Innovation - Does the project introduce new or cutting-edge innovation?

  • Success & Impact - Did the project successfully achieve its objectives and targets using proper assessment measures? Was there an impact on the company and industry?

  • Dynamism - Is the project open to changes and progressive opportunities?

HOW TO ENTER?

  1. Go to the online nomination form and read the nomination guidelines.

  2. Fill out the form with the following:

    • Company details

    • Entrant (person-in-charge) details

    • Chosen category

    • 500-word write-up about the product or project

    • Three key achievements of the product or project

    • Client feedback or Testimonials

    • Chosen winner’s package option

  3. Wait for the nomination confirmation email and acknowledge it once received.

  4. Submit photos and supporting documents.

Note:

  • Each company may submit up to three (3) entries in either different or same categories.

  • Each nomination form is valid for one category only. If you are nominating in several categories, please fill out the forms separately.

  • Nomination is free of charge. If you win, you are obliged to proceed booking your chosen winner’s package option.

PRICING

Nomination is free. If your company wins, you are obliged to book any of the winner’s package options. To know more about the entitlements and pricing, please email jane@charltonmediamail.com


*Due to the pandemic, this year's awarding and interviews with winning companies will be held virtually through digital award presentations. Trophies will be couriered to the winning companies' addresses.

Past Winners

Bairaha Farms Plc

  • ESG Initiative of the Year - Sri Lanka

Beam Suntory Asia

  • Customer Experience Initiative of the Year - Singapore

Blackmores

  • Digital Marketing Strategy of the Year - China

Danone Indonesia

  • COVID Management Initiative of the Year - Indonesia

Danone-AQUA (PT. Tirta Investama)

  • ESG Initiative of the Year - Indonesia

Danone-AQUA (PT. Tirta Investama)

  • Consumer Good of the Year (Bottled Water) - Indonesia

DFI Retail Group 

  • Home Brand of the Year - Hong Kong

Diageo

  • Health & Wellness Initiative of the Year - Singapore

DKSH Malaysia Sdn Bhd

  • Customer Experience Initiative of the Year - Malaysia

Everbest Soya Bean Products Sdn Bhd

  • Consumer Good of the Year (Ready-to-Eat Meals) - Malaysia

H&H Group

  • Digital Marketing Strategy of the Year - Singapore

NTUC FairPrice

  • Home Brand of the Year - Singapore
  • Campaign of the Year - Singapore
  • Product Packaging of the Year - Singapore

Opal Cosmetics (Hong Kong) Limited

  • Consumer Good of the Year (Body Wash) - Hong Kong

P&G Australia

  • Campaign of the Year - Australia
  • Product Launch of the Year - Australia

P&G Vietnam

  • Digital Marketing Strategy of the Year - Vietnam

PT Upfield Indonesia

  • Consumer Good of the Year (Spread) - Indonesia

PT. Langgeng Kreasi Jayaprima (Diageo Indonesia)

  • Product Packaging of the Year - Indonesia

PT. Nutricia Indonesia Sejahtera

  • Campaign of the Year - Indonesia

Reckitt Benckiser Hong Kong Limited

  • Health & Wellness Initiative of the Year - Hong Kong

Tyson International APAC Limited

  • Product Launch of the Year - Thailand

Unilever

  • Product Launch of the Year - Indonesia

Yves Rocher Thailand

  • Customer Experience Initiative of the Year - Thailand

 

Contact Us

For more details, contact:

Jane Patiag

+65 3158 1386 ext. 217

awards@charltonmediamail.com

Meet the Judges

Atul Chandna

Atul Chandna

EY Asia-Pacific Supply Chain Leader; ASEAN Consumer Consulting Leader

Ernst & Young 

Neil Sutton

Neil Sutton

Global Consumer Markets Deals

PwC Hong Kong

David Eu

David Eu

Partner, Audit, F&B, Retail and Consumer Products

RSM

Testimonials

  Check out what past winners have said upon receiving their award.

FMCG Asia Awards 2021 Winner: Bairaha Farms PLC

FMCG Asia Awards 2021 Winner: Beam Suntory Asia

FMCG Asia Awards 2021 Winner: Blackmores

FMCG Asia Awards 2021 Winner: Danone-AQUA (PT. Tirta Investama)

FMCG Asia Awards 2021 Winner: Danone-AQUA (PT. Tirta Investama)

FMCG Asia Awards 2021 Winner: Danone Indonesia

FMCG Asia Awards 2021 Winner: Diageo

FMCG Asia Awards 2021 Winner: Everbest Soya Bean Products Sdn Bhd

FMCG Asia Awards 2021 Winner: NTUC FairPrice

FMCG Asia Awards 2021 Winner: P&G Vietnam

FMCG Asia Awards 2021 Winner: PT Nutricia Indonesia Sejahtera

FMCG Asia Awards 2021 Winner: PT Upfield Indonesia

FMCG Asia Awards 2021 Winner: Tyson International APAC Limited

FMCG Asia Awards 2021 Winner: Yves Rocher Thailand

News

Blackmores receives Digital Marketing Strategy of the Year – China award for successful Tiktok campaign

Dec 17, 2021
Categories:
Co-Written / Partner

The campaign promoted living healthily amongst office workers.


Living healthy nowadays may actually be possible. With many alternate food options and activities that occupy and interest consumers, a health option is not always...

Reckitt Hong Kong Wellness in Action Index crowned Health & Wellness Initiative of the Year Award

Dec 17, 2021
Categories:
Co-Written / Partner

The company stepped up to drive positive change amidst the global pandemic by guiding citizens to take action on their physical, mental, and social wellbeing.


The Hong Kong community has been fighting for their health and...

Tyson APAC receives Product Launch of the Year – Thailand award for plant-based products

Dec 13, 2021
Categories:
Co-Written / Partner

It aimed to send the message that plant-based food can be affordable.


Based on consumer insight research, it was clear for Tyson International APAC that the consumer pain point from trying andplant-based products was due to...

Upfield Indonesia’s Blue Band Margarine wins Consumer Good of the Year in FMCG Asia Awards 2021

Dec 13, 2021
Categories:
Co-Written / Partner

The largest plant-based consumer goods company in the world has been loved by generations for giving the best quality and commitment to a healthier and happier lifestyle with their nutritious and tasty products.


Upfield...

Swisse’s Tiktok hashtag campaign wins Digital Marketing Strategy of the Year Award

Dec 13, 2021
Categories:
Co-Written / Partner

The campaign achieved 100 million views within three days of launching.


Swisse, part of H&H Group, is thrilled to announce that it has won Digital Marketing Strategy of the Year – Singapore in the recent FMCG Asia Awards hosted...

Diageo’s employee wellness program recognised in FMCG Asia Awards

Dec 13, 2021
Categories:
Co-Written / Partner

Awarded for the people-focused initiatives for its 500+ employees across Southeast Asia.


Diageo Southeast Asia took a people-first approach to ensure the health and wellbeing of its employees throughout the challenges brought...

Danone Indonesia receives COVID Management Initiative of the Year in FMCG Awards 2021

Dec 13, 2021
Categories:
Co-Written / Partner

As a leading food and beverage company, Danone Indonesia shows its resiliency, adaptability and reliability in weathering the COVID-19 pandemic.


From the start of the coronavirus outbreak in March last year, the company has...

Danone-AQUA recognised with ESG Initiative of the Year – Indonesia in FMCG Asia Awards

Dec 13, 2021
Categories:
Co-Written / Partner

Its sustainable practices won the company an award in the inaugural programme.


At its center, Danone-AQUA redefined the corporate ecosystem by designing models that create shared value for all stakeholders, including employees...

Frequently Asked Questions

How do I nominate?

You can submit an entry via the online nomination form where you have to provide details about your company and a 500-word writeup about the initiative that you wish to nominate. For step-by-step guidelines on how to produce an award-winning entry, click here.

How many winners per category?

The categories are country-level. There will be one winning company per country in each category.

Can I send two or more entries for our company?

You may submit a maximum of three (3) entries in either different or same categories. One online form is equivalent to one entry so if you are nominating multiple entries, please enter them separately.

What can I nominate?

You may nominate outstanding products or projects that were launched within the last 24 calendar months. If launched prior to 24 calendar months, it remains eligible provided that recent developments, improvements, or upgrades were made.

What is Retail Asia?

Founded in 1991, Retail Asia is the industry magazine serving Asia’s dynamic retail industry. It is the leading B2B retail media dedicated to covering the retail and supply chain industries from a regional perspective.

Published bi-annually, each print issue carries a balanced mix of articles that cover in depth issues and stories with a longer time frame, which appeal to the C-level executives of large retail companies in Asia.

The website is refreshed daily and covers daily news and stories with an immediate relevance. With a regional print circulation of 13,983 and an online readership of 73,954, Retail Asia is the most respected and well-read magazine in its market.

Since 2004, Retail Asia has been at the forefront in celebrating retail excellence in Asia through Retail Asia Awards and FMCG Asia Awards.

Will there be an awards dinner this year?

Given the current situation with COVID-19, rest assured that our priority remains that of our guests and their safety. In place of the physical awards dinner, Retail Asia will be conducting an online awards presentation and video interview with winners through video-conferencing.