Southeast Asia’s digital consumers to reach 370 million by end-2022

It is expected to grow to 402 million by 2027.

The digital consumer population in Southeast Asia is growing steadily and will reach 370 million by the end of 2022, according to a report by Meta and Bain Company.

The report expected the number to increase further to 402 million by 2027, accounting for 88% of the total population of 15-year-olds and above.

Indonesia is the market with the highest number of digital consumers in the region which is expected to grow by 7% or 14 million to reach 168 million this year, up from 154 million in 2021. 

The Philippines is expected to add six million digital consumers or an 8% increase to 69 million in 2022, from 63 million last year.

This is followed by Vietnam which will see four million new digital consumers (65), Thailand at two million (4%), and Malaysia at one million (4%), according to Meta and Bain.

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"This new evolution of digital consumers will undoubtedly be the driving force for Southeast Asia's eCommerce gross merchandise value (GMV) growth," said Connie Kwok, Partner at Bain & Company.

"With longer-term favourable demographic profile, and as Southeast Asia leads in the adoption of future technologies, businesses that focus on staying the course in the region, build a truly integrated channel strategy and necessary capabilities, make their supply chains resilient,” Kwok added.