, Southeast Asia
Photo by JJ Ying from Unsplash

Cashback and rebates boost Black Friday shoppers' purchasing decisions

Other motivators of shoppers are early access deals (30%) and flash sales (53%).

Online shoppers in Southeast Asia during the Black Friday season are seeking additional perks not only discounts for their e-commerce experience.

A report by Milieu Insight showed that modern-day shoppers are also more cautious about huge prices and keener on added promotions. Key motivators like cashback or rebate add-ons (63%), early access deals (30%), and flash sales (53%) speak of shoppers’ willingness to accept valuable promos.

The report findings also indicated that 63% of shoppers from the region specifically targeted Black Friday for more expensive buys, with the most coming from Vietnam with 76%.

Fashion items (65%), electronic gadgets (56%), and personal care products (56%) are among the top products purchased during Black Friday.

The influx of Black Friday shoppers showed a change in shopping behaviour amongst Southeast Asian consumers. This is evident in the introduction of new payment methods, with e-wallets taking charge among shoppers in Indonesia (65%), Malaysia (58%), and Thailand (58%). However, the use of cash remains a preferred choice by 43%.

The rise of e-commerce has also contributed to the soaring reception during Black Friday. 72% of buyers prefer online shopping, with Indonesia leading by a staggering 94% and Singapore trailing closely by 81%. It truly underscores the significance of digital platforms providing convenience and accessibility for users.

ALSO READ: Online retailers told to prepare for cyberattack surge during year-end shopping

Marketing also played a pivotal role in informing shoppers about Black Friday, with 69% of users finding information through social media and 54% from shopping or cashback apps.

These trends only affirm the importance of digital and e-commerce platforms defining the current shopping landscape. Thus, retailers can only be aware of where the direction goes for the most pragmatic shoppers in Southeast Asia.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Embracing technology and personalisation drives e-commerce in Indonesia
3 retail executives compare notes on rapid tech-driven growth of e-commerce at Retail Asia Forum.
Embracing hyperlocal retailing in Indonesia
Retail Asia Forum in Jakarta delved on the complexities of implementing hyperlocal retail strategies in a country as diverse as Indonesia.