In Focus

E-commerce

Staff Reporter

, Southeast Asia

Published:

1 year ago

1161 views

Chart from Blackbox Research and ADNA.

Shopee, Lazada are top online shopping platforms in SEA

Convenience is the top reason for shopping online amongst Southeast Asian consumers.

Shopee and Lazada are tied as the top e-commerce platforms with 93% each in terms of user favourability in Southeast Asia, according to a report by Blackbox Research and ADNA.

In the Inflation & Shopping in the Digital Age report, Blackbox and ADNA found that Amazon is the next favoured e-commerce platform at 91%, followed by Shein and AliExpress at 85% and 73%, respectively.

As for the major benefits of online shopping in Southeast Asia, convenience is the top factor with 43%, followed by discount/sales (33%), variety of choice (25%), getting the latest trends fast (20%), getting the things not available locally (19%), rewards programme (17%), and price (11%).

Convenience is the top benefit recognized by online shoppers in Indonesia, Malaysia, Singapore, Thailand, and Vietnam, except the Philippines with discount/sales as the most cited benefit for online shopping.

On the other hand, there are three online shopping challenges led by wrong size or wrong order delivered at 50%, followed by goods not turning up at 29%, and unreliable quality of goods at 27%.

Follow the links for more news on

ADNA

Blackbox Research

Lazada

Shopee

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