ADNA
ADNA is a Creative Intelligence agency with access to a global audience of over 600m ‘real’ people, powered by a proprietary quantitative research engine that uses zero-party data. Founded in 2020, ADNA combines right-brain solutions to left-brain problems to give its clients a competitive edge.
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Around 7 in 10 SEA consumers wait for online sale seasons
Around 7 in 10 SEA consumers wait for online sale seasons
The “deal-hunting” behaviour can be seen more in Singapore, Malaysia and Indonesia.
Shopee, Lazada are top online shopping platforms in SEA
Convenience is the top reason for shopping online amongst Southeast Asian consumers.
Commentary
APAC retailers need to rethink where fraud prevention begins
How Singapore consumer brands can build strong supply chains amidst rising input costs
The CX illusion: Why retail’s digital investment isn’t delivering
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences