ADNA
ADNA is a Creative Intelligence agency with access to a global audience of over 600m ‘real’ people, powered by a proprietary quantitative research engine that uses zero-party data. Founded in 2020, ADNA combines right-brain solutions to left-brain problems to give its clients a competitive edge.
See below for the Latest ADNA News, Analysis, Profit Results, Share Price Information, and Commentary.
Around 7 in 10 SEA consumers wait for online sale seasons
Around 7 in 10 SEA consumers wait for online sale seasons
The “deal-hunting” behaviour can be seen more in Singapore, Malaysia and Indonesia.
Shopee, Lazada are top online shopping platforms in SEA
Convenience is the top reason for shopping online amongst Southeast Asian consumers.
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Event News
Industry leaders also cited the importance of adopting omnichannel strategies.
Commentary
Unwrapping the psychology behind festive snacking in Southeast Asia