ADNA
ADNA is a Creative Intelligence agency with access to a global audience of over 600m ‘real’ people, powered by a proprietary quantitative research engine that uses zero-party data. Founded in 2020, ADNA combines right-brain solutions to left-brain problems to give its clients a competitive edge.
See below for the Latest ADNA News, Analysis, Profit Results, Share Price Information, and Commentary.
Around 7 in 10 SEA consumers wait for online sale seasons
The “deal-hunting” behaviour can be seen more in Singapore, Malaysia and Indonesia.
Around 7 in 10 SEA consumers wait for online sale seasons
The “deal-hunting” behaviour can be seen more in Singapore, Malaysia and Indonesia.
Shopee, Lazada are top online shopping platforms in SEA
Convenience is the top reason for shopping online amongst Southeast Asian consumers.
Most Read
1. Consumer goods excellence lauded at FMCG Asia Awards 2024 2. Swarovski cracks TikTok to scale luxury amongst Gen Zs 3. Personal Collection's Tuff wins FMCG Asia Awards 2024 for excellence in home care 4. Singapore e-commerce market to reach $24.8b by 2028 5. Pharmacity brings home win at FMCG Asia Awards 2024Resource Center
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Event News
Suntory Taiwan takes home win at FMCG Asia Awards 2024
![Suntory Taiwan takes home win at FMCG Asia Awards 2024]()
Co-Written / Partner
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
Commentary
Why micro-retail is the way to go to reach Southeast Asian shoppers