ADNA
ADNA is a Creative Intelligence agency with access to a global audience of over 600m ‘real’ people, powered by a proprietary quantitative research engine that uses zero-party data. Founded in 2020, ADNA combines right-brain solutions to left-brain problems to give its clients a competitive edge.
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Around 7 in 10 SEA consumers wait for online sale seasons
Around 7 in 10 SEA consumers wait for online sale seasons
The “deal-hunting” behaviour can be seen more in Singapore, Malaysia and Indonesia.
Shopee, Lazada are top online shopping platforms in SEA
Convenience is the top reason for shopping online amongst Southeast Asian consumers.
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1. CHAGEE targets prime sites to drive Asia-Pacific expansion 2. Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid' 3. Aligning channels key to capturing discerning Filipino shoppers in 2026 4. Indoor gardens and rooftop sports highlight SM Supermalls’ next phase 5. Online shopping boom drives 17.7% growth in Singapore’s ecommerceResource Center
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Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.
