ADNA
ADNA is a Creative Intelligence agency with access to a global audience of over 600m ‘real’ people, powered by a proprietary quantitative research engine that uses zero-party data. Founded in 2020, ADNA combines right-brain solutions to left-brain problems to give its clients a competitive edge.
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Around 7 in 10 SEA consumers wait for online sale seasons
Around 7 in 10 SEA consumers wait for online sale seasons
The “deal-hunting” behaviour can be seen more in Singapore, Malaysia and Indonesia.
Shopee, Lazada are top online shopping platforms in SEA
Convenience is the top reason for shopping online amongst Southeast Asian consumers.
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1. Global brands accept high costs as gateway strategy squeezes local shops 2. Australian retailers cut jobs as fuel and supply chain costs surge 3. Vietnam e-commerce under pressure as discount-led growth loses momentum 4. Estée Lauder in early talks with Puig over possible merger 5. Hong Kong consumers stay cautious as dining out leads spendingResource Center
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AI tools are also reshaping how shoppers choose products across retail channels.
Commentary
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences
When AI becomes the front door: How marketing in Singapore will really change in 2026