Mannings, DFI Retail Group wins two awards at Retail Asia Awards 2026

The company elevates Hong Kong’s health & beauty retail through trusted advice, health tech, and personalised wellness.

Mannings, DFI Retail Group has won Health & Beauty Retailer of the Year - Hong Kong and Health & Wellness Initiative of the Year - Hong Kong in the Retail Asia Awards 2026. 

These accolades recognise Mannings’ continued transformation from a traditional retailer into “The Trusted Advisor for Wellness”, delivering authentic products, unbiased advice, and heartfelt service through an integrated model of professional expertise and technology-driven assessments that provides customers with personalised, actionable care.

Reinforcing trust: authentic products, unbiased advice, heartfelt service

In a market where product uncertainty and intense competition can challenge consumer confidence, Mannings has strengthened its brand promise with a trust-led approach designed to foster both shopping confidence and long-term loyalty.

Anchoring this was the “We Stand for Real” trust campaign, which featured 100% Authenticity Guarantee across over 9,000 reviewed items, alongside a 14-day refund policy, setting a clear standard for transparency and reassurance in the health and beauty sector.

Beyond product assurance, Mannings leverages its professional team of over 250 qualified experts, including registered pharmacists, dietitians, health advisors, beauty advisors, and wellness coaches. This capability is further enhanced with the addition of Chinese medicine practitioners in-store. Together, they ensure that advice remains evidence-based and brand-agnostic, empowering customers to make informed decisions.

Supported by attentive, personalised service, Mannings ensures that every customer leaves not only with the right products, but also with a strong sense of trust and care.

Category leadership powered by insight-led campaigns

Mannings’ retail leadership is further demonstrated through category-focused campaigns that translate customer insights into meaningful engagement and sustained category growth, whilst educating customers with relevant, science-backed guidance.

The Total Derma Solution campaign strengthened Mannings’ position as a go-to destination for clinically backed skincare, driving significant uplift in category demand and deepening customer reliance on expert-led derma solutions.

The Hair Wellness Campaign successfully elevated the importance of scalp and hair health, encouraging customers to adopt more comprehensive care solutions whilst expanding engagement amongst younger consumers beginning their wellness journeys.

Together, these initiatives highlight Mannings’ ability to transform customer insights into impactful retail experiences, reinforcing trust whilst advancing category development.

Redefining everyday wellness with health tech and professional experts

Winning Health & Wellness Initiative of the Year - Hong Kong reflects Mannings’ progress in making personalised wellness more accessible by bringing together technology-enabled assessments and qualified professional consultations in-store.

Mannings introduced the Skin Assessment, powered by Korean imaging technology that measures 12 skin metrics within three minutes. Since its launch in June 2025, over 6,000 assessments have been conducted, driving strong customer engagement, increased basket value, and repeat visits.

To further expand holistic wellness, Mannings launched the Chinese Wellness Hub, featuring the Smart Four Diagnostic Assessment, which analyses face, tongue, pulse, and body constitution. Supported by registered Chinese medicine practitioners, customers receive personalised lifestyle and dietary guidance grounded in data-driven insights. This modern approach helps younger and middle-aged customers better understand and trust traditional Chinese medicine, translating heritage practices into clear, practical, and actionable wellness solutions.

These wins at the Retail Asia Awards 2026 underscore Mannings’ commitment to shaping the future of health and beauty retail, delivering a more trustworthy, personalised, and empowering wellness experience for every customer.

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].