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1 year ago
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Retail Asia Awards 2024 Winner: Fairprice Group (FPG)

FairPrice Group's omnichannel strategy aims to enhance customer experiences by integrating digital engagement, loyalty programmes, and personalised offers across all touchpoints.

Hear more from Bryan Choong, General Manager (Digital Engagement, Growth and Retail Media), as he explains the importance of seamless and convenient shopping journeys in driving customer value and loyalty.

Learn more about their achievement in Omnichannel Strategy of the Year - Singapore category here.

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