, APAC
192 views
Photo by Tim Douglas via Pexels

Gamification boosts retailer loyalty programmes

About 22% of digital consumers engage in loyalty programmes for exclusive experiences.

Retailers are increasingly using gamification to enhance in-store experiences and loyalty programmes.

According to a 2023 survey by Euromonitor International, 22% of digital consumers engage in loyalty programmes for exclusive experiences, whilst 34% are motivated by exclusive rewards. 

Traditional point-based schemes, however, often fall short of ensuring repeat purchases. Integrating gaming elements can amplify customer participation and retention by tapping into goal-oriented consumer behavior.

Retailers are innovating with in-store gamified experiences, such as QR code treasure hunts, time-sensitive challenges, and tiered rewards based on spending or product categories. For these initiatives to succeed, they require user-friendly apps with transparent tracking of achievements and rewards. Offering immediate, real-time rewards can also drive increased usage and consumer excitement.

Monthly personalised challenges based on shoppers' previous purchases could be completed both in-store and online, thereby boosting omnichannel engagement and enticing consumers to return.

Retailers are also increasingly leveraging digital technologies like AR/VR, the Internet of Things, and livestreaming to augment their gamification strategies. 

ALSO READ: Chinese consumers prioritise entertainment and relaxation in retail choices: report

Additionally, the integration of Generative AI is revolutionizing how consumers interact with brands. Features such as chatbot assistants, virtual try-ons, and predictive analytics enhance the user experience and enable retailers to analyse consumer data more effectively.

Generative AI can also decode consumers' preferences and history to offer hyper-personalised quests and challenges. This level of personalisation can significantly boost engagement, drive data collection, and foster loyalty, ultimately leading to increased spending in-store.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!