Staff Reporter
,
South Korea
Logo from Thom Browne.
A new company, Thom Browne Korea, will be formed.
American fashion brand Thom Browne will be directly operating its business in Korea through the newly-formed and wholly-owned firm, Thom Browne Korea.
In a statement, Zegna Group, owner of Thom Browne said this came following an agreement with Samsum C&T Corporation which has been its partner for 12 years.
READ MORE: Weekly News Wrap: Asian retailers ready for China rebound; South Koreans lead as world’s biggest luxury spenders
“Thom Browne Korea will assume direct responsibility for all activities within the Korean market, with external support from Samsung,” it said.
Zegna said Samsung and Thom Browne will still collaborate through an innovative retail management agreement that will be effective on 1 July 2023. Through this, Samsung will manage Thom Browne’s 17 stores in Korea.
Join
Retail Asia
community
Since you're here...
...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.
We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.
Let us help you drive your business forward with a good partnership!