Messika partners with Bluebell Group to enter South Korean market

This follows their successful venture in the Korean Duty Free Market since 2022.

French luxury jewellery maison Messica has partnered with Bluebell Group to open its first domestic boutique in South Korea.

The inaugural Messika boutique, spanning 66 square meters, opened its doors on 20 June, located on the 2nd floor of Lotte Avenuel World Tower. It will feature Messika's iconic Move collection, introduced for the first time to Korean jewellery enthusiasts.

“Through this partnership, the Bluebell Group will work closely with Messika to handle the brand’s retail operations, marketing initiatives and future development of the brand domestically, by leveraging the Group’s local market local knowledge, networks and quality of service expertise in the luxury segment,” Bluebell Group said in a statement.

“Korea is a country with exquisite culture and very dynamic fashion trends, which is a strong DNA of the maison,” said Valérie Messika, founder of Messika. “This market will be an important pillar for us in Asia.”

The collaboration follows the successful venture between Messika and Bluebell Korea in the Korean Duty Free Market since 2022.