, China
Photo from Max Mara's website.

Fashion house Max Mara launches store on JD Luxury

The store released a T-shirt exclusively on the platform.

Italian fashion business Max Mara has launched an official flagship store on JD’s platform, introducing its ready-to-wear garment as well as other clothing from its autumn/winter 2022 collection, the e-commerce platform said in a press release.

A white oversized cotton T-shirt with contrasting lettering print “Fashion equals Max Mara” from the brand’s latest collection was released exclusively online via JD Luxury. The T-shirt incorporates a rock ‘n’ roll aesthetic combined with a unisex style.

READ MORE: Canada-based Lululemon launches on JD’s platform

Established in 1951, Max Mara offers collections such as Studio, ‘S Max Mara, Cube and Leisure being developed to match modern classic women’s styles. The company operates over 2,600 stores in more than 100 countries and regions.

JD Luxury is home to more than 300 luxury brands, covering such categories as bags, apparel, footwear, jewellery, and watches, among others.

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