FairPrice Finest air in-store radio programme

It will serve as a platform for FairPrice and its brands to put out announcements.

FairPrice Finest’s 26 stores are airing Singapore-based SPH Radio’s in-store programme FairPrice Finest Radio, airing curated music along with content from the media company’s radio stations and promotions from advertisers, according to a press release.

The collaboration with FairPrice Finest sees SPH Radio exclusively managing and operating the programming of FairPrice Finest Radio and marketing its in-store airtime to advertisers.

The goal is to entertain shoppers, and the programme will also serve as a platform for FairPrice and advertising brands to put out special announcements and promotions.