Li Ning picks Oracle retail solutions

China’s sports apparel and equipment company, Li Ning, has selected an integrated portfolio of Oracle Retail planning and merchandising solutions to aid its business transformation from manufacturing and wholesale to greater reliance on direct-to-consumer retailing.

Li Ning expects the solutions to help ensure the right assortment of products in the stores at the right time, creating better customer experience and increasing profitability.

Beijing-based Li Ning, which manufactures, develops, distributes and sells sports products of several brands, has experienced strong sales in the last few years but is facing losses in an overcrowd sports goods apparel sector.

To support the transition, Li Ning Corporation selected Oracle Retail Merchandise Financial Planning, Oracle Retail Assortment Planning, and Oracle Retail Item Planning solutions.

These solutions will enable Li Ning to plan across channels by providing insight into consumer demand and offering timely recommendations designed to improve inventory management.

L Ning also selected Oracle Retail Merchandising System and Oracle Retail Allocation solutions to manage its merchandising operations and provide visibility into inventory levels across its stores. This will help ensure that product is delivered to the right place at the right time.