DFI Retail names new CEO of 7-Eleven in South China, Hong Kong, Macau, and Singapore

He will lead the brand’s strategy and operations in these markets.

DFI Retail Group has appointed Yoep Man as chief executive officer of 7-Eleven for South China, Hong Kong, Macau, and Singapore, effective immediately.

He will lead the brand’s strategy and operations in these markets and join the group’s management committee.

Man brings over 20 years of retail experience in food and FMCG across Asia Pacific. He previously served as managing director of Food, Singapore, for DFI, overseeing Giant, Cold Storage, CS Fresh, and Jason’s Deli. Under his leadership, these businesses improved financial performance and operational efficiency.

"Yoep's success in leading our Food business in Singapore, coupled with his deep understanding of the Asian retail landscape, positions him well to accelerate 7-Eleven's growth," said Scott Price, CEO of DFI Retail Group.

"His expertise in digital transformation and operational excellence will be crucial in evolving our convenience retail offerings to meet and exceed customer expectations across these key markets," he added.

The appointment comes as 7-Eleven expands its ready-to-eat offerings and enhances digital services.

His other past roles include leadership positions at Walmart China’s Sam’s Club and Dutch retailer SPAR, supporting market expansions across Asia.