APAC

Brown-Forman secures twin product launch awards at FMCG Asia Awards

The global company won the award for Singapore and South Korea.

IKEA highlights free assembly parts campaign for Black Friday

It will offer 4,000 nuts, bolts, screws, dowels, and fittings.

High youth population to boost developing Asia’s mass-market household goods sector

The sector will also be supported by the stable income growth in the region.

How brands could play a role in Gen X’s journey to a healthy lifestyle

The older generation is focusing on achieving an extended health span.

‘Buy online, pick up anywhere’ gains traction from retailers, consumers

Security and convenience concerns drive the need for pick-up options.

'Delightful distractions' and 'value hackers' amongst top 2024 consumer trends: report

Euromonitor International said AI and sustainability initiatives will continue to trend next year.

Rakuten partners with OpenAI to offer AI-enhanced feature for consumers and businesses

The AI-enhanced feature will assist professionals in marketing, sales, and customer service.

Brands’ platform priorities start to shift: report

More brands are confident in using LinkedIn, WhatsApp, and Instagram.

AI, AR technology to optimise convenience for food and drinks

More consumers lean on safer, quicker, and healthier tech-optimised options for preparing food.

How to strengthen consumer trust in processed food and beverages

Strong communication can guarantee trust among consumers with highly processed food.

Fast Retailing leverages LifeWear brand with sustainable identity

Initiatives include recycling UNIQLO products and launching diversified resources.

Starbucks introduces 'reinvention' strategy

With a significant growth this year, 2024 earnings is projected to grow by 15% to 20%

NFTs still promising for brands, despite rise and fall of hype: report

Major sectors, like sports and luxury, continue to develop NFT-backed applications.

SHEIN, Authentic Brands strike collaboration with Forever 21

The partnership will set up the Forever 21 x SHEIN collection to all SHEIN platforms.