Inside FairPrice Xtra’s win at the Retail Asia Awards 2026

Sheryl Chen of FairPrice Group shares how FairPrice Xtra used influencer marketing to connect digital discovery and the in-store experience.

She also discusses how FairPrice Xtra curated more than 800 Korean products, including over 150 store-exclusive items, whilst continuously refreshing its offerings. 

Following its win of the Influencer Marketing Campaign of the Year - Singapore award at the Retail Asia Awards 2026, this recognition reinforces FairPrice Xtra’s commitment to delivering an engaging and experiential hypermarket experience for customers.

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