Wellcome Hong Kong wins at Retail Asia Awards 2026

The company earned recognition for its commitment to value across its supermarket network and innovative store design.

Wellcome Hong Kong won Supermarket of the Year - Hong Kong and Store Design of the Year (Small) - Hong Kong in the Retail Asia Awards 2026. The company secured these accolades through the expansion of its digital and value-driven initiatives across its broader supermarket operations as well as the successful reimagining of its gourmet landmark, Oliver’s The Delicatessen.

In the supermarket category, the company addressed local cost-of-living concerns through its Everyday Value Campaign. This initiative locked in low prices for over 400 essential items, delivering meaningful savings for customers to combat inflation. The strategy drove a significant uplift in both sales volume and transactions for participating products.

Digital expansion also played a significant role in the company's success. Wellcome Hong Kong scaled its Click & Collect service to 215 stores by March 2026. This expansion achieved substantial year-on-year sales growth. The service allows customers to order fresh, chilled, and frozen products for pick-up at their convenience, effectively turning small community stores into virtual inventories.

The redesign of Oliver’s The Delicatessen at Landmark Prince’s evolved a 40-year legacy into a modern 7,000 sq ft space. This store utilises a boutique strategy that moves away from traditional supermarket layouts. It features a palette of honed marble, warm oak, and brushed brass. The layout leads customers through a sensory path starting with the aroma of the bakery and rotisserie counters. Specialist zones like the butcher and charcuterie counters use low-profile glass to remove physical barriers between staff and customers.

This location also serves as a high-efficiency fulfilment hub for the brand's online shop. The floor plan integrates picking paths and collection zones to ensure digital convenience does not disrupt the in-store experience. Notably, the store marks an environmental milestone as the first in the network to feature CO2 sub-critical refrigeration. The launch of this concept generated over HK$3.3m in advertising equivalent value and reached an audience of over 159 million.

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].