DKSH Management Pte Ltd wins at Retail Asia Awards 2026

The company achieved significant growth in Malaysia and Singapore through gamified consumer engagement and the establishment of a fully in-house B2C ecosystem.

DKSH Management Pte Ltd won E-Commerce Initiative of the Year - Malaysia and E-Commerce Team of the Year - Singapore in the Retail Asia Awards 2026. These wins recognise the company’s efforts in reshaping digital shopper engagement and building robust operational frameworks to support major consumer brands. 

In Malaysia, DKSH worked with Mars Wrigley Malaysia to introduce a series of consumer-centric digital initiatives. The brand recorded a 4x sales growth in its B2C channels by blending gamification and culturally resonant campaigns. One notable initiative included a lucky draw mechanic where shoppers won Skittles-shaped gold coins through official online stores.

This gamified approach drove a 12% increase in online repeat purchases whilst generating substantial social media buzz. The company also launched a digital tiered loyalty programme on platforms like Shopee, which led to a 65% increase in new member sign-ups. By partnering with K-pop star Mingyu, the brand achieved a 60% surge in online traffic amongst Gen Z audiences.

Meanwhile, the team in DKSH Singapore built a fully in-house B2C e-commerce ecosystem within a single year. This transformation allowed DKSH to take full control of end-to-end operations, including store management, warehouse fulfilment, and promotional planning. The team upgraded warehouse capabilities to support efficient pick-and-pack workflows tailored to individual B2C demands.

The Singapore team developed a three-way collaborative planning model that connected online sales, offline teams, and brand principals. This framework ensured a unified strategy across modern trade and digital platforms. The new route-to-market drove the signing of over 10 new B2C client opportunities and scaled gross sales from near zero in 2024 to SG$5.8m in 2025.

Under this management, specific brands saw immediate performance improvements. Mead Johnson’s Lazada Official Store GMV grew 2.3x year-on-year, whilst its TikTok Shop GMV surged 5.3x. Additionally, MamyPoko recorded 48% GMV growth after the team took over the account operations.

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].